What is marketing :-
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
"Young companies have to get the word out, but they also can go broke doing it. A decade ago, America Online spent so much money flooding the planet with free trial software that it tried to mask the bleeding by capitalizing those expenses on its balance sheet. (Regulators later nixed that accounting treatment, wiping out millions in accounting profits.) What percentage of sales should go toward marketing? As with sales, there is no one rule of thumb."
Because they had failed to come up with a coherent marketing strategy, the company discovered that few consumers even knew about their products.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing Research:
Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."Young companies have to get the word out, but they also can go broke doing it. A decade ago, America Online spent so much money flooding the planet with free trial software that it tried to mask the bleeding by capitalizing those expenses on its balance sheet. (Regulators later nixed that accounting treatment, wiping out millions in accounting profits.) What percentage of sales should go toward marketing? As with sales, there is no one rule of thumb."
Because they had failed to come up with a coherent marketing strategy, the company discovered that few consumers even knew about their products.
As a B-to-B marketer, you have unique informational and networking needs; BMA has developed a distinct set of products and services tailored to meet those needs:
- Make better business decisions faster. Tap into the BMA content library, which contains over 850+ units of B-to-B content, curated by our editorial team to bring our members the latest insights, research, case studies, tools, and templates you need.
- Elevate your effectiveness/efficiency. Download the marketing tools you need; get templates or forms that will help you accomplish your job. The Microsoft Excel spreadsheets and Microsoft PowerPoint slide decks are just a click away.
- Stay current. BMA members have access to free B-to-B webinars, magazines, e-Newsletters, and podcasts. Or keep up with new marketing trends by taking one of the ANA B-to-B training courses.
- Stay connected. Join one of the 16 local BMA chapters and exchange information and ideas about what's happening in marketing. This connection is an invaluable tool for knowledge building, leadership opportunities, and networking alike.
- Become involved locally. Chapter membership offers:
- Integration and networking with marketers on a local level.
- An opportunity to elevate your management, leadership, and public speaking skills by volunteering for the chapter board position.
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